As everyone moves to the web regardless of industry we quickly learn that there is a very big difference between trying to get contact or conversion for a service company soliciting business to business solutions and a business to consumer company trying to convert on product. When you're selling to consumers it's typically an easier conversion process as the price entry for whatever you may be offering is substantially lower than selling services to a business.

It's been a long time since the model of Software As A Service (SaaS) hit the scene and you'll hear many split opinions on it based on business philosophy, personal experience of successes/failures. When looking at this subject you need a particular pair of lenses for it to make sense. I'm including a basic guideline of when Unleashed Technologies, LLC thinks software as a service makes sense and when it doesn't.

I see it all to often. A new project starts (of any size) and everyone is fired up. The staff is excited, the clients are thrilled to get a new web presence that accurately portrays their business, and everyone is looking towards the future of making the web a central point for terrific ROI. Then it happens...

The designs are approved, functionality is completed, everything is done except for the content....

The most often heard question when talking to potential clients about new website development is; Is it something we can manage ourselves? My immediate answer to this question is yes but the reality is without a dedicated resource or someone tasked with the direct success of the online web presence it's going to be difficult to generate the results that a company would want.

While there are always exceptions to the rule most companies look to reach any of these three primary objectives:

The arrival of "Web 2.0" has forever changed the way we use the internet.  We have transitioned from the web being pages of static content to something far more useful and dynamic.  In addition to the social aspect of the web, this paradigm shift has enabled the development of some truly amazing (and entertaining) web apps.  Here are seven such tools/sites I use often:

Over the course of the past decade many different content management systems have come, stayed, and gone. Even today we see hundreds of players competing within the U.S. market using different models in order to capture niche verticals. As software continually expands it also becomes commoditized and features once considered to be "amazing" are par for the course.

In case you haven't heard, Google (and at least 30 other companies) were attacked by hackers in late December (codenamed Operation Aurora).  Although it cannot be publicly verified as 100% accurate, Google announced in a blog post that the "highly sophisticated and targeted attack on [their] corporate infrastructure [had orginiated] from China".  Their primary goal was "accessing the Gmail accounts of Chinese human rights activi

It's no suprise to anyone that 2009 was a tough year for companies of any size. Whether a start-up, small business, or mid to large sized company many felt the burn of decreased spending by clients, outsourced processes being pulled internally, and of course the dreaded "budget cut". The good news is looking back on 2009 there is an attitude of agressiveness and optimism moving into 2010.

Many times when I deal with clients it's often because I've been called in for an emergency. I'm contacted through our referal network on good recommendation that Unleashed Technologies can help save a project that's in dire straights. This often comes from strategic partners where we work as sub-contractors and also directly with the client.

Spiris, Inc is an insurance firm out of Indiana that specializes in health care, aviation, workers compensation amongst several other niche markets. The company is focused on being a proactive partner in helping predict the needs of it's clients so that they are well protected against threats they may not know even exist. Unleashed Technologies, LLC started by first understanding the Spiris business model and what made them truly unique from other insurance firms. Through a detailed discovery phase Unleashed Technologies, LLC was able to deploy the following: