When thinking of ways to improve conversions for an online storefront, there is one method that is both easy to implement and often overlooked by storeowners. This is the concept of cross-selling and up-selling. This is an excellent way to appeal to an impulse buyer in a subtle manner to encourage additional purchases. Cross-selling and up-selling can be utilized by online stores of all sizes and types.

When planning to design and launch a new online store, it is imperative that you evaluate some of the big names in eCommerce to see what elements make them so successful. What elements of their online shopping experience keep customers coming back and keep conversions high? In this post, I would like to highlight a well-known online store and point out some features that enhance the buying experience for their customers – the Nike Online Store.

With the growing number of retailer becoming available to online shoppers, it is difficult to argue the influence of design on a customer’s decision to make a purchase or shop elsewhere. There are many aspects of an online store that will make it succeed or fail when considering online conversions. A designer will have the major task of ensuring that the store has the perfect design that is on brand, works well with the products displayed, and is simplistic and streamlined. Below are some major issues to consider.

Last week I was approached with an issue from one of my collegues "the magento category navigation not displaying, what am I doing wrong?".  After hours on hours trying different techniques, I finally realized how easy and simple it was to display the navigtion.

Below are the steps you should follow if your navigation isn't displaying on your magento website:

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs.

I find it odd that in this day in age the public facing web presence of any organization whether it be non-profit or commercial is still perceived as a one time investment. Like all companies in the small to mid-sized business range the reality of budget is something everyone must work within.

The landscape of open source and the available technologies continues to change on a monthly (if not daily) basis. Trying to keep track of it all can be a bit overwhelming as you'll quickly run into an unbelievable amount of solution offerings that are free for your continuing development and site management. Unlike many other sectors of technology the web continues to be evolving so fast that all solutions are not created equal with small differences to focus on particular functionality or business verticals.