What is Publicaster from Blue Sky Factory?

Blue Sky Factory is a Baltimore, MD based e-mail marketing firm that offers Publicaster, a high-end software package for managing large e-mail campaigns which cater to the mid and large market clients. Unleashed Technologies, LLC is proud to partner with Blue Sky Factory and offer this enterprise solution to it's clients as a newsletter manager, delivery vessel, analytical warehouse, while helping its clients tightly integrate the third party solution into their public facing websites.

What unique features does it offer?

Publicaster is a full e-mail newlsetter platform that offers a verbose set of features and easy-to-use interface. A brief list of features include:

• List Manager: Easily import and manage your mailing lists, segmentations, and suppression lists.
• Segmentation Manager: Segment your data based on an unlimited number of database conditions, field values, and any part of a subscriber's activity on past campaigns. Set Triggered email campaigns based on key behavioral information.
• Creative Manager: Build, edit, and store unlimited emails, including e-newsletters and email templates using a powerful WYSIWIG creative builder.
• Campaign Manager: Quickly send your email in real-time or schedule the email to go out at a specific date/time in the future. Enhanced automation for A/B Testing and Auto-Response help to optimize email campaign performance.
• Hosted Environment: Send your email from our hosted deployment environment. It's secure, redundant, and capable of sending several hundred thousand emails per hour.
• Reporting: Review your progress with real-time, graphical campaign reporting that includes multi-level detail drill down and comprehensive results exporting.
• Account Management: Manage and protect your account with robust account management functionality. Add new users or subaccounts, set your account preferences, customize public pages, set opt-in forms, and view your billing history and status.

Publicaster Offers:

• Advanced Deliverability Tools: Blue Sky Factory's IP addresses are white-listed with all of the major web-based ISPs, and they participate in all Feedback Loops, helping to ensure optimal deliverability. Each client works closely with the Account Team to optimize their IP address performance, including complete authentication to maximize credibility with the ISPs and overall IP reputation.
• Ease-of-Use: Publicaster was designed with marketers in mind - including an easy-to-use interface, but with advanced features for those who want to expand their marketing capabilities. Blue Sky Factory offers comprehensive API web services to sync your database with the system, dynamic content, automated A/B split testing, conversion tracking, and a whole lot more!
• Unparalleled Customer Service: Since the beginning, we've always believed that client support was the most important part! Now, seven years later, Blue Sky Factory's clients tell them everyday how much they appreciate their personal touch and unmatched service. Their support and account management teams work directly with each client via email, phone, and live chat. Their client services groups are not only knowledgeable about their application, but the email marketing industry as a whole. Blue Sky Factory can analyze your campaigns and offer best-practice advice on anything from html design, when to send an email, the best testing options, or how to react to current campaign results

Who should use Publicaster from Blue Sky Factory?

Companies and organizations that regularly send a very large volume of emails out via different unqiue campaigns and also support large lists in excess of 5,000 receipients per list. Publicaster is focused on providing enterprise features to larger firms that are using e-mail marketing as a major focus in their online campaigns to help drive internet traffic, customer retention, or have a large membership base.

Find out how Unleashed Technologies, LLC can assist in getting your e-mail marketing plan off the ground with high impact templates, e-mail marketing management, and a regular deployment schedule focused on customer promotion/retention. To reach a Solutions Architect contact us via e-mail or call us direct at 410-864-8980.