What Is E-Mail Marketing?

E-mail marketing is a form of direct marketing that uses e-mail as a means of communicating commercial or important messages to an audience. The term is usually used to refer to:

• Sending e-mails to increase customer loyalty and keep in continual contact.
• Acquire and inform potential clients of possible service/business offerings.
• Adding advertisements for direct sales.

What Are The Advantages of E-Mail Marketing?

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is significantly less expensive.
• Return on Investment (ROI) can be measured and has proven to be high when done properly.
• E-Mail is a proactive tool that is "pushed" to the recipient and can help generate additional website traffic with push to the web campaigns.
• Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
• Tracking and response metrics enables tuning and optimization of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.

Learn more about the different e-mail marketing solutions Unleashed Technologies has to offer, Blue Sky Factory and MailChimp