Case Study - Advanced Thermal Solutions
Website Redesign and CMS Integration
| Client Information | |
|---|---|
| Category: | Commercial |
| Location: | Columbia, MD |
| Sector: | Commercial HVAC, Services |
| Engagement Time: | 2008 - Present |
Background
Serving Washington DC, Northern Virginia, and Maryland, Advanced Thermal Solutions is an HVAC manufacturer's representative committed to providing quality service, and innovative solutions to engineers, contractors and owners assuring guaranteed product performance. With a dedicated sales team and a support staff from leading manufacturers in the HVAC industry, Advanced Thermal Solutions brings broad based knowledge and experience to assist with design, construction, retrofit, and specialty applications. In addition to healthcare, pharmaceutical, government and commercial applications we are constantly exploring emerging markets and specialty applications. Advanced Thermal Solutions is committed to sharing its product knowledge with contractors, consulting engineers and facility owners through various means of dissemination. * Product seminars and demonstration * Factory testing of equipment with owners and engineers * On-site certified start-ups and training for facility personnel * Factory visits available
Challenge
Advanced Thermal Solutions (ATS) is an HVAC manufacturer's representative committed to providing quality service, and innovative solutions to engineers, contractors and owners assuring guaranteed product performance. Over the course of the past three to four years the company had experienced much success and wanted to beat they're competition to the web.
They wanted to make sure that the new website was focused on lead conversion and clearly highlighted their territories for the different commercial products that they carried. In closing they wanted to promote a stronger search engine presence for the website capturing the interest of buyers looking for the core product lines that they carried.
Solution
Unleashed Technologies started by meeting with the executives at Advanced Thermal Solutions to understand the business model and process that drove the organizations economic engine. We would also take the time to thoroughly understand the expectations and overall goals the website was meant to fill. From a series of meetings the following solutions would need to be put in place:
- New Updated Logo and Identity
- Unified Marketing Platform
- Marketing Command Center CMS
- High Impact Design Setting ATS Above Competitors
- Lead Conversion Website Focused on Contact via Phone or Form Submission
- Custom Module for Product Section showing Distinct Offerings in Baltimore/D.C.
- Search Engine Optimization
- Managed Hosting
All of these goals combined was what Advanced Thermal Solutions needed to fulfill its expectations on a web presence that would continue to serve them year after year.
Results
Unleashed Technologies, LLC was able to successfully meet the expectations of Advanced Thermal Solutions and provide a high impact website that created a whole new identity for the company. With distinct modules and a high powered CMS at it's core the system is easy and flexible to manage. By utilizing the unified marketing platform we we're able to create an all new logo that was utilized on marketing materials, collatarel, letterhead, business cards, and the website.
Using calls to action and other web industry best practices the team effectively brought click throughs to the products of Advanced Thermal Solutions that led directly to lead conversions through the online form. Today, ATS uses Unleashed Technologies, LLC for managing its web presence and providing premium hosting services.