Case Study - Spiris, Inc
Website Re-Design and Search Engine Optimization
| Client Information | |
|---|---|
| Category: | Commercial |
| Location: | Lafayette, IN |
| Sector: | Business Related Insurance |
| Years in Business: | 10 |
Background
Spiris, Inc is an insurance firm dedicated to helping small businesses protect and mitigate their risk by understanding every aspect of their business. Spiris caters to very specific niche industries such as aviation, healthcare, and the broader workers-compensation packages. In addition to these robust service offerings Spiris consults on company culture to help organizations better protect themselves.
Challenge
Spiris, Inc was looking for a way to reinvent themselves on the internet. It was quickly realized by the Spiris staff that many competitors in their market space were not making the shift to the web. Spiris wanted to be one of the first to the game and revamped their web presence to capture more leads, better highlight there services, and distinguish themselves from other competing insurance firms. They also wanted to be a presence on the internet that would be doing searches for information on different business based insurances and risk management training.
Solution
Unleashed Technologies, LLC first worked with the principle of the company and key staff to fully understand the expectations and goals of the new web initiative at Spiris, Inc. From these meeting and workshops Unleashed Technologies, LLC was able to quickly deduce that Spiris needed a long term partner that would proactively provide suggestions, build road maps to obtaining goals, and build a solution right for the Spiris team. In order to meet the goals set forth by Spiris, Unleashed Technologies, LLC would be building/deploying: - A new website that reflected the success of Spiris and it's continual growth. - A design focused on usability so that large amount of information could be made available. - A W3C compliant website with search engine optimization (SEO) best practices directly integrated into the site. - A self managing content management system (CMS) that was intuitive and easy to use. - Content writing for the very information rich web presence. - Proactive internet driven marketing campaigns that would drastically increase site traffic. Particularly in the way of e-mail. - CRM Integration for all site wide submissions. - A professional identity/branding touch-up. - A social media presence that could be a driver back to the website.
Results
Spiris today is the proud owner of a redeveloped and enhanced web presence that's already received 150% more traffic based on basic site submission and search engine optimization practices. In addition there new look and feel perfectly reflects the growth of the organization and the level of professionalism they exude when dealing with there clients. The site is easy to use and and information is at the fingertips of those looking to procure services from Spiris. Using our unified marketing platform (UMP), Unleashed Technologies created matching e-newsletter campaigns that go out monthly creating a proactive outreach tool that drives to the web for there current and prospective clients. Spiris continues to trust and work with Unleashed Technologies on managing it's full online portfolio.