Case Study - 360 Fitness
360 Fitness Online Portal and Services Site
| Client Information | |
|---|---|
| Category: | Commercial |
| Location: | College Park, MD |
| Sector: | Fitness, Wellness, Professional Sports Training |
| Years in Business: | 2 |
Background
360 Fitness is an online nutrition and sports specific training portal along with a brand new gym opening in College Park, MD. The organization is ran by David Vanterpool formerly of the Washington Wizards and Myron Flowers a professional sports trainer that works with notable athletes such as Vernon Davis, Vontae Davis, and many more. 360 Fitness is also one of the premier trainers of professional football athletes looking for maximum in the NFL Scouting Combine.
Challenge
360 Fitness was a new organization founded by former Washington Wizard David Vanterpool and his partner Myron Flowers who trains professional football athletes such as Vernon Davis (Tight End for San Francisco 49ers) and Vontae Davis (Cornerback for the Miami Dolphins). The focus of the organization was to provide premium wellness, fitness, and professional athlete training via an online portal and their new gym currently under construction in Beltsville, MD. They needed a full service web firm to handle their unified marketing platform and provide an easy to use technology solution for their members and prospective clients of 360 Fitness.
Solution
Unleashed Technologies, LLC started by first organizing all the different initiatives and major goals that needed to be accomplished. After meeting with 360 Fitness it was determined that the following goals needed to be reached.
- Identity Branding.
- Unified Marketing Platform consistent across print, web, and email materials.
- A high impact website powered by a robust content management system (CMS).
- Systems integration with several other cloud applications focused on nutrition and digital weight training.
- Continued support, maintenance, and search engine optimization (SEO) deployed.
Results
By the end of the first phase of the project all aspects of the project had been completed successfully with terrific results. The following is a full list:
Print Design
- Professional Brand with a timeless design.
- Unified Marketing Platform for brochures, business cards, and white papers.
- NFL Scouting Combine collateral for nationwide deployment partnered with Daryl Green Enterprises.
Web Design & Media
- Detailed Flash Enhancements including full body diagrams and muscle groups.
- Message driven flash animation with important calls to action.
- Easy to use, high impact web design that focused on image and content delivery.
Web Development
- An intuitive and easy to use content management system. The CMS selected for this deployment was the Marketing Command Center powered by Unleashed Technologies, LLC.
- Integration with a comprehensive nutrition system and an online training program focused around personal goal setting utilizing single sign on (SSO).
SEO & On-site Conversion
- Unleashed Technologies, LLC immediately starting ranking on the search engines for industry related terms and the sites popularity continues to grow from an organic search perspective.
- Average visit times of over 6 minutes, with a lower than 25% bounce rate upon reaching the site.
- Continual submission and SEO best practices applied to the website.
- Increased visitation rate of 20% per month over the month before it creating a large and extensive visitor base.