Ever wonder why diet pills are so popular? Anyone with even an inkling of commonsense knows they don't work. Yet, people continue to buy them - even relatively smart people who know that they probably won't work. Why? I blame it on hope and an optimistic longing for a silver bullet - a shortcut to success.

There are two problems in the SEO industry which can cause you to waste thousands of marketing dollars if you're not careful.

Very often the biggest hurdle in making the plunge into creating an effective web presence is the evaluation of how important it truly is. Many people view a website as a brochure center to let people gather contact information and explain services.

As many of you know we regularly work with Blue Corona as an SEO/SEM partner to consistently deliver powerful results to our clients. Blue Corona is putting on a terrific seminar and workshop for business owners to learn and implement search engine optimization (SEO) strategies for their organization. What I thought was particularly cool about the course offering was that it's limited to 6 seats where all attendees are in non-competing industries.  This is an all day seminar and I've included the date with additional information about it.