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Michael Spinosa's blog

Best Practices for Service Companies Trying Get Conversions on The Web
As everyone moves to the web regardless of industry we quickly learn that there is a very big difference between trying to get contact or conversion for a service company soliciting business to business solutions and a business to consumer company trying to convert on product. When you're selling to consumers it's typically an easier conversion process as the price entry for whatever you may be offering is substantially lower than selling services to a business.

When Does Software As A Service (SaaS) Make Sense?
It's been a long time since the model of Software As A Service (SaaS) hit the scene and you'll hear many split opinions on it based on business philosophy, personal experience of successes/failures. When looking at this subject you need a particular pair of lenses for it to make sense. I'm including a basic guideline of when Unleashed Technologies, LLC thinks software as a service makes sense and when it doesn't.

Simple Tool for Making Sure Small Business Websites Get Done Right.
During our last team meeting one of our developers ran into this simple checklist for companies and web firms rolling out new projects. The tool is simply designed to provide you with a comprehensive check list of items that any small business needs before launching their new web presence.

SEO Seminar and Workshop by UT Partner, Blue Corona
As many of you know we regularly work with Blue Corona as an SEO/SEM partner to consistently deliver powerful results to our clients. Blue Corona is putting on a terrific seminar and workshop for business owners to learn and implement search engine optimization (SEO) strategies for their organization. What I thought was particularly cool about the course offering was that it's limited to 6 seats where all attendees are in non-competing industries. This is an all day seminar and I've included the date with additional information about it.

Helping Clients with Web Content: Best Practices
I see it all to often. A new project starts (of any size) and everyone is fired up. The staff is excited, the clients are thrilled to get a new web presence that accurately portrays their business, and everyone is looking towards the future of making the web a central point for terrific ROI. Then it happens...
The designs are approved, functionality is completed, everything is done except for the content....

Unleashed Technologies Enters Partnership with Automated Graphics Systems
On Wednesday, June 9th, 2010, it was publicly announced that Unleashed Technologies, LLC would be the strategic partner for Automated Graphics Systems (AGS) located out of White Plains, MD for co-location, web hosting, and web management. The strategic partnership came about after a synergistic relationship was found between the two organizations.


Accurately Predicting the Future with Web Content?
So I'm burning the midnight oil looking over things and arranging my day tomorrow so I can be affective after a long day of meetings when I bump into during a very interesting website; Recorded Future. Evidently based on outside sources this company has been bought by Google for an undisclosed amount of money. I was able to sign up for a free version that's extremely limited and basically offers non-configurable reports based on the industry or information you'd like to track.

Website Management By Professionals is More Cost Effective
The most often heard question when talking to potential clients about new website development is; Is it something we can manage ourselves? My immediate answer to this question is yes but the reality is without a dedicated resource or someone tasked with the direct success of the online web presence it's going to be difficult to generate the results that a company would want.
While there are always exceptions to the rule most companies look to reach any of these three primary objectives:

BookDivas.com Website Gets an Overhaul
Unleashed Technologies, LLC recently partnered with BookDivas Entertainment, LLC to roll out the brand new bookdivas.com website. BookDivas.com is a community based website that serves the female young adult market that have a passion for reading and writing poetry, short stories, and full length novels. From their previous roll-out bookdivas.com needed a web presence that was easier to manage, offered an easier interface for their visitors/members to interact, and was easier for regular contributors/admins of the website to manage. The new website includes:
