What is a unified marketing platform?

A unified marketing platform basically refers to an instance where all current marketing materials share the same face in branding, style, and/or message.  A good example would be a re-branding followed by an ad campaign covering all aspects of media with the same theme or tag-line individually formatted per resource. You see many prime examples of this through large businesses and their worldwide ad campaigns.

The most often heard question when talking to potential clients about new website development is; Is it something we can manage ourselves? My immediate answer to this question is yes but the reality is without a dedicated resource or someone tasked with the direct success of the online web presence it's going to be difficult to generate the results that a company would want.

While there are always exceptions to the rule most companies look to reach any of these three primary objectives: