Many Non-Profits have a hard time establishing a consistently visited web presence. There are many attributes that contribute to this but perhaps the most important is the relation of different content types (i.e. - Video, Blog Posts, Articles, Research, etc).

Most people when visiting a website whether direct or through search already know what they are looking for. In that process they want as much content pertaining to their inquiry and your ability to deliver will decide how often they return to your website. This is particularly true when your non-profit is focused in a much defined mission such as breast cancer, military topics, or the construction industry as a few examples.

Let's not kid ourselves when we say that the conversion of visitors to clients (on the web) for service firms greatly differs from that of a product or retail company. The very nature of service work is a direct connection of intellectual capability coupled with a personal acceptance that is hard to create on the web. The question then becomes how do we create that one to one relationship on the web. Let's look at some of the challenges first.

I've had the pleasure of speaking with many subscription based and non-profit organizations that have a focus on providing unique content to their constituents. In particular Unleashed Technologies, LLC has had the opportunity to focus on several different forms of publications groups.

It just keeps getting tougher for non-profits as the expectations for resource availability becomes higher and higher.