Myth #1: Field of Dreams - "If you build it, they will come"

If you've seen the Kevin Costner film then you remember how he hears this phrase whispered several times. He then builds a baseball field in a middle of a farm and voilà, famous baseball players show up.

I see it all to often. A new project starts (of any size) and everyone is fired up. The staff is excited, the clients are thrilled to get a new web presence that accurately portrays their business, and everyone is looking towards the future of making the web a central point for terrific ROI. Then it happens...

The designs are approved, functionality is completed, everything is done except for the content....