I wanted to put up a blog post for everyone that's made the investment  into a new corporate website and isn't sure if it's producing the ROI they expected on purchase. The first rule of thumb to remember is a website much like a web application, is never done. It continues to grow and evolve as your business changes or you get additional feedback from your client base. The purpose of any website (especially in the small to mid sized businesses) is to usually automate resource sharing with clients and convert new visitors to clients.

As everyone moves to the web regardless of industry we quickly learn that there is a very big difference between trying to get contact or conversion for a service company soliciting business to business solutions and a business to consumer company trying to convert on product. When you're selling to consumers it's typically an easier conversion process as the price entry for whatever you may be offering is substantially lower than selling services to a business.