Web Engagement

Information related to inspiring community interaction and feedback from customers.

Online Privacy: Stop and Think about your Browsing Habits

Early on the week of January 23rd, 2012, Google announced a substantial change to their privacy policy across most of their applications. You can read it here. In a nutshell, Google now makes it very clear that that they will collect your name, address, telephone, IP address, device information, location, browser information, search results, and Gmail messages to associate them with one master account. This new privacy policy is a big step because it allows all of Google's applications to share your information liberally. By doing this, Google will know exactly who you are whenever you use its products.

Drupal 7: The Social Media Module

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The “Social Media” module for the Drupal 7 platform is a great tool for website admins to take full advantage of social network integration. It helps connect your website with social media sites such as Twitter, Facebook, Myspace, digg, Linked In, and Google+, just to name a few. Lending you total control over commanding your centralized hub of profile information as well as powerful options for utilizing widgets and plug-ins such as follow, like, and share buttons, it is easy to see why it has its advantages. Follow me on a quick walk-through to get started using this powerful tool today!

Relating Content Makes for Engaged Members

Many Non-Profits have a hard time establishing a consistently visited web presence. There are many attributes that contribute to this but perhaps the most important is the relation of different content types (i.e. - Video, Blog Posts, Articles, Research, etc).

Most people when visiting a website whether direct or through search already know what they are looking for. In that process they want as much content pertaining to their inquiry and your ability to deliver will decide how often they return to your website. This is particularly true when your non-profit is focused in a much defined mission such as breast cancer, military topics, or the construction industry as a few examples.

Getting Your Magazine on the Web Effectively

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Reading magazine articles on the web is different than delivering content in a print format. By addressing this simple fact upfront, magazines have an opportunity to still provide a unique experience on the web and other digital delivery platforms.

The very restricitions of a magazine are what make it possible to uniquely tailor each article. From the page count, to the maximum amount of artices allowed and the pliability of a static delivery mechanism magazines truly provide a unique experiece to every article in the magazine. But what happens when publishers lose control in the ways people read their content? When restrictions leveraged as advantage are removed?

The answer usually starts with a substantial amount if internal arguements from editors. Very poor delivery of your content online will degrade the value of it and not keep the attention of your audience. As a key challenge many magazine publishers also struggle with an effective way of getting their content online without consuming many many hours and assigning staff directly to the process.

Let's Get Social

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Social networking is more than just a buzzword these days. It's almost an essential tool for interacting with your clients, creating a larger base of customers, and spreading your brand by word of mouth. Even though most companies from large to small have all heard about social networking, very few know what to do with it. There are a lot of ways to abuse social networking, a lot of ways to annoy your customers and turn them off. If you step into the social stratosphere without a careful plan of attack, you could actually make things worse for your company. It's a double edged sword: what will bring you closer to customers can also push you further away from them.

HTML5 Review: Will HTML5 Replace FLASH?

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Once again we are witnessing the game change before our eyes. Whether you are a web designer or a web developer, you can't help but get excited when you consider the possibilities of HTML 5. From advanced animations and 3d effects to data presentation and interactive application interfaces, it's no surprise companies like Adobe © are putting heavy focus on developing new concepts and powerful tools to command this new weapon of mass attraction. Will HTML5 Replace FLASH?

5 Quick Tips for Service Firms on the Web

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Let's not kid ourselves when we say that the conversion of visitors to clients (on the web) for service firms greatly differs from that of a product or retail company. The very nature of service work is a direct connection of intellectual capability coupled with a personal acceptance that is hard to create on the web. The question then becomes how do we create that one to one relationship on the web. Let's look at some of the challenges first.

Unleashed Technologies Moves to New Office!

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Unleashed Technologies, LLC is excited to announce its recent move to our brand new facility in Columbia, MD. The move represents a large expansion from roughly 1,400 sq. ft. to 4,500 sq. ft. Our new office is located at 10005 Old Columbia Road, Suite L-261, Columbia, MD 21046. We made our move to accomodate the growth that we've had over the past 12 months to continue expanding our team of unrivaled experts in the fields of web and hosting.

Are Tablets Ready to Replace Notebooks?

Are Tablets Ready

Ever since the Motorola Xoom and subsequently Galaxy Tab 10.1 have come out (sorry, not an Apple fan. Gasp!) I have been pondering two questions. One, can I find a good deal on Ebay? Two, and more importantly, can I replace my notebook and use the tablet as my every day computing resource?

4 Ways to Ensure a Quality Web Product

Ensure a Quality Web Product

It's an exciting time to revisit the web for many commercial and non-profit organizations all over the country. With the advent of new and exciting technologies plus the mass adoption of mobile web it's apparent to most people that it's time to circle back and reinvent themselves on the web.

 
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Testimonials

Mike and his team have taken over a web site that was limping along, with an extensive list of problems and a weak design.  They jumped into the task and are rapidly disposing of issues that had...

Laura Perry, Marketing Director
Whiteford | Taylor | Preston

"Unleashed Technologies has done a phenomenal job with two different major and ongoing projects.

Director of Marketing, Recruiting Firm