One of the most impressive facts that I heard this week was that the user base for Magento Enterprise has doubled since the last Imagine conference. That's explosive growth and one that has resulted in Magento representing a 20% share of the eCommerce market.

One aspect of an online store that really sets it apart from others is the user shopping experience. There are several elements that can be incorporated into a store that allows shoppers to interact closely with the available items and with fellow shoppers. A deeper shopping experience will keep users involved and eager to explore everything the site has to offer. User accounts, social sharing capabilities, image galleries, product reviews and commenting, and other interactive tools create a dynamic user experience that will keep conversions high and allow a store to grow.

When thinking of ways to improve conversions for an online storefront, there is one method that is both easy to implement and often overlooked by storeowners. This is the concept of cross-selling and up-selling. This is an excellent way to appeal to an impulse buyer in a subtle manner to encourage additional purchases. Cross-selling and up-selling can be utilized by online stores of all sizes and types.

With the growing number of retailer becoming available to online shoppers, it is difficult to argue the influence of design on a customer’s decision to make a purchase or shop elsewhere. There are many aspects of an online store that will make it succeed or fail when considering online conversions. A designer will have the major task of ensuring that the store has the perfect design that is on brand, works well with the products displayed, and is simplistic and streamlined. Below are some major issues to consider.

There are many tutorials on how to add navigation to your Magento ecommerce website, but not a lot of tutorials on once you add your navigation how to display subcategories.

Step 1:

Open your text editor (Dreamweaver, Notepad++, etc.) and create a new .phtml file.  Copy the following code into your new file:

Last week I was approached with an issue from one of my collegues "the magento category navigation not displaying, what am I doing wrong?".  After hours on hours trying different techniques, I finally realized how easy and simple it was to display the navigtion.

Below are the steps you should follow if your navigation isn't displaying on your magento website:

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs.