Social networking is more than just a buzzword these days. It's almost an essential tool for interacting with your clients, creating a larger base of customers, and spreading your brand by word of mouth. Even though most companies from large to small have all heard about social networking, very few know what to do with it. There are a lot of ways to abuse social networking, a lot of ways to annoy your customers and turn them off. If you step into the social stratosphere without a careful plan of attack, you could actually make things worse for your company. It's a double edged sword: what will bring you closer to customers can also push you further away from them.