Early on the week of January 23rd, 2012, Google announced a substantial change to their privacy policy across most of their applications. You can read it here. In a nutshell, Google now makes it very clear that that they will collect your name, address, telephone, IP address, device information, location, browser information, search results, and Gmail messages to associate them with one master account. This new privacy policy is a big step because it allows all of Google's applications to share your information liberally. By doing this, Google will know exactly who you are whenever you use its products.

Many Non-Profits have a hard time establishing a consistently visited web presence. There are many attributes that contribute to this but perhaps the most important is the relation of different content types (i.e. - Video, Blog Posts, Articles, Research, etc).

Most people when visiting a website whether direct or through search already know what they are looking for. In that process they want as much content pertaining to their inquiry and your ability to deliver will decide how often they return to your website. This is particularly true when your non-profit is focused in a much defined mission such as breast cancer, military topics, or the construction industry as a few examples.

It's too early to say, but the way things are heading I'd say a resounding yes. E-readers and tablets can grab new issues of magazines and charge accounts with little involvement from a user. They just turn on their device and presto! A new issue of The New Yorker is downloaded instantly without even raising a finger. It's a win-win situation for both publishers and readers. There is less overhead for the publishers, and the readers get the magazine they want on the day of publication. No longer waiting for deliveries, no longer tipping pesky paperboys. This is the wave of the future.

When planning to design and launch a new online store, it is imperative that you evaluate some of the big names in eCommerce to see what elements make them so successful. What elements of their online shopping experience keep customers coming back and keep conversions high? In this post, I would like to highlight a well-known online store and point out some features that enhance the buying experience for their customers – the Nike Online Store.