The Nonprofit Marketing Guide recently released the results of its survey of Nonprofit communicators and while the results aren't necessarily shocking, it does serve to validate that what we've seen among our clients:
The website is the number one communication channel for most nonprofits
Nonprofits are continually asked to do more with less
Donor acquisition and community engagement are top priorities for nonprofits
This survey illustrates the increased need for a highly engaging, integrated web presence. Since the website is the communication channel of choice, integrating it with backend systems to unify all communications (social media, email, events, etc...) will ensure a consistent experience for the community and improve productivity and effectiveness for nonprofit staff - no wonder it's one of the top initiatives that has nonprofit communicators excited for this year!
Take a look at the infographic below as it details some additional findings from the report. Is your nonprofit struggling with these challenges? What of these communication trends are most important to your organization for 2013?
Jen Herson has honed her talents and skills as an effective communicator throughout her career, including time spent as a writer and editor of children's books where she learned to distill difficult subjects to 200 words or less, a marketing army...