One of the must-haves of any small business, be it a start-up or a long-established entity, is an insightful website that allows people to find out more and inquire about your company. It gives your company credibility in an ever-increasing technology driven world. However, gaining that credibility through a website is much more than just putting up a couple pages and a form; the key is to get qualified visitors that want to learn more about your product or service. How does one build a website that looks great, get qualified visitors to search and find your website, and convert those visitors into customers, all at an affordable price? That’s a great question, and it’s one a company like Unleashed Technologies can truly help you answer through our small business package, the MarCC (Marketing Command Center), built on the Drupal platform.

Look and Feel

There is a saying about the web that “content is king”. However, no one wants to read content if it’s not easily readable and encased in a nice wrapper. The MarCC small business package allows you to choose from a number of templates and lets you completely customize the colors to appeal to you and your potential customers’ liking. All of the MarCC small business templates are designed to be simple in that the user will know exactly what he or she is looking at, while being structured enough to allow you to present your vital information in any way you choose.

Content Creation

The MarCC gives you the functionality to create all the content that is necessary for your company’s mission, services, and social media presence to be fully demonstrated. The MarCC’s built-in SEO tools mean that you have the ability to tell search engines exactly what your pages and content are all about via url rewriting, full control over page titles, and meta tag enhancement. There are no limitations on the amount of content you can create to help your business get noticed on the web.

In addition to regular web page content, it’s also important to show your visitors that your website is a living, breathing entity. This can be accomplished in an easy but effective way through blog posts and the ability to enter news about your company. When visitors see that your business is active, it helps validate everything you are saying throughout your website. Another residual benefit is that you get to promote your business in a somewhat less informal way than you can within your regular website content. You have the ability to comment on a particular nuance of your business or talk about a new product offering through a different channel, further enhancing your website’s SEO.

Lead Conversion & E-Commerce

Once your site looks great and you’ve got your content ready to roll, it’s time to begin the process of turning the visitors of your site into prospective customers. The MarCC comes with tools that allow you to build contact forms and place them on any part of your webpage. That way, if visitors are interested in learning more about you, they’ve got the ability to do so without jumping through multiple hoops to get to a contact form. In addition to contact forms, lead conversion also comes in the form of purchased products. Some of our small business packages also come with full e-commerce support, allowing you to manage and run your own online store.

Essentially, the MarCC gives small businesses all the tools that they need to successfully take their business online. Through a professional, well-built design, the flexibility to create and edit content, a blog, site-wide contact forms for lead conversion, and a fully-functioning store, the MarCC small business plan is perfect for not only getting a business online, but in getting viable traffic and leads as well. Contact Unleashed Technologies today to learn how we can help your small business reach its full potential online.