The Marketing Command Center Gets a Serious Overhaul

The Marketing Command Center (MarCC)  is a product developed by Unleashed Technologies that functions as a single source platform for Analytics, E-Mail Marketing, Website Management (CMS), and has received a serious overhaul for the first quarter of 2010. The product offering has been completely rearchitected and leverages the Drupal platform to give clients a familiar and easy to use interface. The upgrade has resulted in:

  • Increased control of tiered access and user administration.
  • Single core updates for subscription patching and better security protection for clients.
  • Advanced Search Engine Optimization (SEO) functionality for clients.
  • Variable testing for increased conversion.
  • Direct integration with MailChimp allowing clients to manage their email lists and manage new subscriptions on their website.
  • Increased E-Commerce functionality and membership based permissions.
  • New content types that match the needs of most businesses.
  • Pre-styled themes that include editable areas that make the design truly unique to the individual business.

Many of our clients have already been migrated over to the new MarCC platform powered by Drupal and we look forward to making this a public offering soon. We'll be releasing more details in the near future, launching a new website dedicated to small businesses, and offering demos. If you have any questions in the interim please don't hesitate to contact the Unleashed Technologies Staff.

About the Author

Michael Spinosa has spent more than a decade in the online market and software development industries with a career that started in development, migrated to international technical/project management, and then put him in an executive role as the...

 
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