I wanted to put up a blog post for everyone that's made the investment  into a new corporate website and isn't sure if it's producing the ROI they expected on purchase. The first rule of thumb to remember is a website much like a web application, is never done. It continues to grow and evolve as your business changes or you get additional feedback from your client base. The purpose of any website (especially in the small to mid sized businesses) is to usually automate resource sharing with clients and convert new visitors to clients.

On a number of occasions in the last year, we've created new websites that required importing a great deal of content from an old website. Instead of going through the hassle (not to mention the sheer length of time) of entering each page via the node insert form, it's much easier to utilize the programmatic node insert feature of Drupal.